Retail news from Eurofruit
Important developments in Europe’s food retail arena, with a focus on fresh produce procurement, distribution, marketing, merchandising, and new product development.
Eosta launches Organic Fruit Heroes brand
Dutch organic fresh produce importer-marketer has unveiled its Organic Fruit Heroes brand, targeting the growing children’s snack market
Rewe Group agrees pioneering three-party vegetable supply deal
German retailer forms binding, five-year partnership in what it says is country’s first three-party agreement for fresh produce
Lidl Netherlands partners with TeamNL to promote healthy lifestyles
Discounter to provide free fresh fruit and smoothies to athletes at the Milan and Cortina Olympic Games in February
New Amazon Now service offers ultra-fast delivery of fresh produce
Retail giant has ramped up its focus on speed with a new service delivering fruit, veg and household essentials in under 30 minutes
Waitrose bananas to join Waitrose Foundation
By this summer, all Waitrose bananas will carry the Fairtrade and Waitrose Foundation labels, as the retailer steps up its commitment to banana farming communities
Swissport opens first UK perishables centre at Heathrow
New centre features temperature controlled handling areas and a Border Inspection Post to enable processing of imports of fresh produce and seafood
Lidl supplies fruit and veg to European handball tournament
Retailer continues recent marketing focus on fresh food and healthy eating with another major sports tie-in
Dia spends more on fresh produce promotions to help shoppers eat more healthily
Company announces huge increase in price promotion budget for 2026 as it tries to help consumers afford a better diet
Vertical farm GrowUp made losses of £3.7mn before administration sale agreed
Kent-based supplier of vertically-grown leafy salads was sold before Christmas to a new private equity subsidiary, with new documents revealing company’s financial performance
Mercadona increases purchases of Spanish avocados
Retailer confirms it will sell more than 14,000 tonnes of the fruit in 2026
SUBSCRIBE TO EUROFRUIT
Eurofruit is the leading fruit and vegetable industry marketing magazine for buyers in Europe.
Subscribe and get 10 issues per year. Plus newsletters and full digital access.
Rijk Zwaan showcases innovative varieties at Fruit Logistica
The Dutch breeding company will showcase its Nasonovia Defense lettuce, Blue Leaf cucumbers and health-focused varieties in Berlin
Mexican avocado exports to US forecast at record 2.5bn pounds
Avocados from Mexico forecasts record US import volume, citing favourable weather, consistent quality and integrated supply chain as key drivers
Fall Creek’s PeachyBlue drives category growth at Sprouts
Breeder said the sales increase showcases the power of breeding-to-shelf collaboration
Fyffes says Trudi’s brand is delivering category growth
The ethically focused brand has achieved volume growth at Coop Norway and strong value sales through Spar UK
Tierra Suelta enters peak dragon fruit season
Miami-based tropical fruit grower and importer Tierra Suelta has reported that plentiful volumes of premium dragon fruit are now available
Lidl becomes one of the top exporters of Spanish agri-food products
The German discounter’s exports of Spanish fruit and vegetable have risen by 85 per cent since 2017
FDP Group acquires UNFI Produce
Move will see the Canadian fresh produce distributor provide a broader selection of fruits and vegetables while strengthening its position within the organic market
Jingold expands beyond kiwifruit with Italian-grown avocados
Italian company to launch L’Avocado Italiano by Jingold, backed by ambitious production plans through new joint venture AgroAvo
Fyffes survey highlights pineapple preferences
Nielsen consumer research commissioned by Fyffes reveals pineapples now rank alongside traditional big-selling varieties
Dole France works with Intermarché to raise its brand awareness
In-store activation in more than 800 stores across France helps to boost company’s market penetration in Europe, Middle East and Africa