
Mike Knowles
Mike Knowles is managing director of Fruitnet Europe, part of Fruitnet Media International – a world leader in fresh produce business news, analysis, and events. With an in-depth knowledge of the global fruit and vegetable trade, Mike has established a reputation as one of the industry's expert commentators.
Contact info
- Tel:
- +44 20 7501 3702
- Email:
- michael@fruitnet.com
NewsTru-Cape cultivates new connection with Harvard Business School
Students on immersive work placement scheme offer fresh ideas on how to sell apples in export markets
NewsKiwi Passion says kiwifruit demand strong across Europe
Consortium reports encouraging results halfway through the season, as it focuses on premium variety strategy and year-round supply model
CommentComment: Smart and sassy will stop the snickering
Time for the fruit and veg business to convince the world that its products are worth a lot more than they are led to believe
NewsRewe Group agrees pioneering three-party vegetable supply deal
German retailer forms binding, five-year partnership in what it says is country’s first three-party agreement for fresh produce
VideoChiquita’s Great White Fleet on course to expand
Stefano Di Paolo and Peter Stedman outline multinational’s plan to work with more external suppliers and to double down on sustainability efforts
NewsZespri targets kiwifruit growth in New Zealand over next five years
Marketer’s latest five-year forecast says NZ supply will grow to 236mn trays by 2030, with strong demand supported by premium brand
NewsOrbem secures €55.5mn to bring AI-powered scanning to fresh produce
Company has pioneered sub-second MRI scanning in the poultry industry, and now plans to help fruit and vegetable suppliers detect internal defects
VideoHow can apples and pears compete with avocados and mangoes in the social media age?
Nine leading players in the fresh apple and pear market explain what opportunities they see to add value to the category
VideoHealthy, sustainable… and losing consumers? Apples and pears fight for attention
World Apple & Pear Association secretary general Philippe Binard considers the challenge ahead for the topfruit business
NewsUlisse tomato brings taste of summer to colder months
Flavour of variety launched by Valfrutta Fresco in Bologna is described as “extraordinary… on a level never imagined possible”
NewsFresh Del Monte to take global ownership of Del Monte brand
US$285mn bid secures group large part of bankrupt Del Monte Foods Corporation II, including assets in US, Mexico, and Venezuela
NewsDrinks, desserts, and decorations: F.lli Orsero launches Duetti
New range features trio of products that encourage shoppers to make more use of flavour-rich exotic fruits and spices
NewsDia spends more on fresh produce promotions to help shoppers eat more healthily
Company announces huge increase in price promotion budget for 2026 as it tries to help consumers afford a better diet
NewsOrsero Group confirms intention to enter US market ‘soon’
Company also plans to open new facilities in northern Spain and Seville shortly, as it pursues long-term expansion plan
NewsGreenstone introduces IP risk management platform Argus
Web-based tool is designed to give breeders, growers, and suppliers single point of reference on legal, commercial and operational risks
NewsMercosur deal puts Brazil’s grape sector on ‘level playing field’ in EU
Country’s table grape suppliers stand to benefit from the trade agreement immediatly, but exporters of other fruits must wait ten years
NewsHapag-Lloyd ports arm continues expansion with acquisition of Florida terminal
Hanseatic Global Terminals agrees to take full ownership of one of the biggest container shipping hubs in the US
NewsBelOrta weathers commercial storm as climate warms and consumption cools
Belgian cooperative launches major branding campaign and opens new sales facility as it looks to reverse recent decline in sales
NewsMohammed Abbas is the man for Del Monte
Abbas joined the the group’s senior leadership team in the US in early 2022, and has now been handed the role of group president
NewsFruit is key for consumers in 2026, says Dole Packaged Foods
Company’s first ever trend report points to “seismic shift” in public attitude towards fruit, as they prioritise flavour, health, and enjoyment

