Tom Joyce
Tom Joyce is features editor at Fruitnet Europe and a key member of the group's international editorial team.
He writes about companies in the fresh produce business across Europe, the Middle East, and Africa.
A fluent French speaker, Tom also organises event programmes for Fruitnet, including its annual Fruitnet Tomato Congress.
Contact info
- Tel:
- +44 20 7501 3704
- Fax:
- +44 20 7501 0306
- Email:
- tom@fruitnet.com
FeaturesMoroccan berry volumes curbed by cold
Adverse weather is creating challenges for Moroccan berry growers, limiting volumes and keeping prices up, as demand from the UK remains firm
NewsFrench competition authority waves through agri-food mergers
The Autorité de la Concurrence has approved two major mergers, between Greenyard Frozen France and Eureden, and between the Terres du Sud and Vivadour agricultural cooperatives
FeaturesAvocados on the rise in Lebanon
Investment is pouring into avocado production in Lebanon, with the Avocado Lebanon Association working to ensure growers meet all the requirements for European market access
NewsWaitrose bananas to join Waitrose Foundation
By this summer, all Waitrose bananas will carry the Fairtrade and Waitrose Foundation labels, as the retailer steps up its commitment to banana farming communities
NewsStellar apple picks up silver innovation award
Bred specficially for hot and warming climates, Stellar apple trees won a silver award at the Sival Varietal Innovation Competition for 2026
AnalysisEgyptian citrus exports up for UK challenge
Demand for Egyptian citrus has seen a surge to the UK market post-Brexit, but competition from EU suppliers is a resurgent threat
FeaturesGreek stonefruit growers eye spring outlook
Following a challenging frost-affected season last year, cherry and peach producers in the northern Greek region of Naoussa are hoping for better conditions
AnalysisCSIF questions French measure on suspension of imports
The decree proposed by the French government on the suspension of food imports from third countries “contravenes European rules”, according to the French Chamber of Fruit and Vegetable Importers
NewsBayer launches Baya Solara strawberry
The launch of Baya Solara “sets new standard”, according to Bayer, and reinforces its commitment to providing growers with innovative solutions
NewsImport Promotion Desk shows off exotic range in Berlin
IPD partner companies from South America and Africa will highlight a diverse selection of exotic fruit and vegetables at Fruit Logistica in February
NewsFrance proposes ban on imports with EU-prohibited pesticide residues
Amidst strong domestic opposition to an EU deal with the Mercosur bloc, France is set to ban imports containing residues of EU-banned pesticides
NewsEU-Mercosur deal still “unacceptable”, warns Copa-Cogeca
European farming association Copa-Cogeca has urged the EU to reject the EU-Mercosur trade agreement, which it says risks further destabilising the agricultural sector
NewsBella Fruitiva sees UK lychee potential
Despite climatic challenges facing the island of Mauritius, exporter Bella Fruitiva continues to see good opportunities for its exotics, including breadfruit and fresh lychees
FeaturesPrimland primed for growth of gold kiwi
With production on the rise in France, Portugal and Greece, kiwifruit marketer Primland is ready to respond to increasing consumer demand
FeaturesBelgium’s Hoogstraten increasing visibility in UK
Belgian strawberry exports to the UK are on the up, according to Hoogstraten’s Jan Engelen, who also has high hopes for specialty tomatoes
CommentBreeders respond to EU proposal on gene edited crops
Some of the world’s leading plant breeders share their thoughts on this week’s landmark EU agreement to allow gene-edited fruits and vegetables
NewsIfoam urges rethink after EU proposal on NGTs
Organics group warns EU’s legislative proposal on New Genomic Techniques risks jeopardising future of European farming and consumers’ freedom of choice
NewsKakuzi up for multiple avocado awards in Kenya
Producer says nominations at Kenya Avocado Excellence Awards reinforce position as ‘diversified and vertically integrated business’
NewsFareShare kicks off Berry Crumply Christmas campaign
FareShare announced the winner of its first Top Chef Crumble Competition in London, with chef Jemma Harrison’s ‘mince pie’ apple and blackberry crumble coming out on top
NewsBiotalys wins regulatory approval for Evoca biofungicide
US registration of Evoca marks a significant milestone, according to Biotalys, as it is the first protein-based biofungicide of its kind to be approved by the EPA