Markets news from Fresh Produce Journal

Essential stories, analysis and research from UK’s fresh produce markets, with a focus on retail, wholesale, marketing, and consumers.

500g of Disney-branded easy peelers are retailing at 85p

Morrisons-Disney partnership encourages kids to snack healthily

2026-01-23T15:17:00+00:00By

Tie-up aims to increase children’s engagement with fruit and will run throughout 2026

MA Moroccan strawberries

Moroccan berry volumes curbed by cold

2026-01-23T13:07:00+00:00By

Adverse weather is creating challenges for Moroccan berry growers, limiting volumes and keeping prices up, as demand from the UK remains firm

Use of weight loss medication is rising rapidly

IGD launches new weight loss jab insight series

2026-01-23T12:28:00+00:00By

New series will use diary tracking of GLP-1 users plus expert insight to help food businesses navigate impact of weight loss medication as users overtake numbers of those on vegan diet

Pink Lady is focusing on kindness and wellbeing in its new campaign

Katherine Ryan joins Pink Lady campaign to Find Your Fizz

2026-01-23T12:15:00+00:00By

Comedian has helped launch a Pink Lady social media challenge to bring a pop of pink, pause for a moment or create a fizz of kindness

Tru-Cape Harvard Business School

Tru-Cape cultivates new connection with Harvard Business School

2026-01-23T11:24:00+00:00By

Students on immersive work placement scheme offer fresh ideas on how to sell apples in export markets

Licensee Field Tour Seeing New Sun World Varietals

Sun World grape varieties gain traction in Namibia

2026-01-22T09:46:00+00:00By

Breeder has announced licensing agreements with multiple Namibian exporters, strengthening its presence in early season production regions

M&S is hoping to educate about fibre

Focus on fibre brings fruit and veg into spotlight

2026-01-21T12:02:00+00:00By

Only a quarter of Brits can identify food high in fibre despite eating about half the recommended amount, according to a new report from M&S, as weight loss medication brings opportunities for fresh produce industry

Amazon Now offers super-fast delivery

New Amazon Now service offers ultra-fast delivery of fresh produce

2026-01-21T10:54:00+00:00By

Retail giant has ramped up its focus on speed with a new service delivering fruit, veg and household essentials in under 30 minutes

Lion's Mane is seeing huge surge in demand

Lion’s Mane supplier rebrands in response to ‘surging demand’

2026-01-21T10:43:00+00:00By

The freshly-named Urban Farm-Produce said it is rapidly expanding to cement its position as leading nationwide supplier of the popular functional mushroom

UK Waitrose Fairtrade bananas

Waitrose bananas to join Waitrose Foundation

2026-01-20T10:47:00+00:00By

By this summer, all Waitrose bananas will carry the Fairtrade and Waitrose Foundation labels, as the retailer steps up its commitment to banana farming communities

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Cabbages

Vogue and Veg Power hail ‘year of the cabbage’

2026-01-19T12:22:00+00:00By

Brassica staple to get campaign attention as social media trend builds and fashion title Vogue lists cabbage health benefits

Swissport has a new perishables centre at Heathrow

Swissport opens first UK perishables centre at Heathrow

2026-01-19T09:58:00+00:00By

New centre features temperature controlled handling areas and a Border Inspection Post to enable processing of imports of fresh produce and seafood

Four berries are hidden in a new breakfast brainteaser

Berry hard to spot: New puzzle aims to boost winter mood

2026-01-16T10:11:00+00:00By

Four berries are hidden in a new ’Where’s Wally’-style breakfast brainteaser put together by British Berry Growers to help boost dopamine levels and encourage berry consumption at breakfast

Gary Marshall in the all-new Bevington Salads units

The new Buyers’ Walk is a milestone, now it’s our time to shine

2026-01-14T16:27:00+00:00By

Chairman of the Covent Garden Tenants’ Association and owner of Bevington Salads, Gary Marshall, reflects on the end of an era, what moving to the new Buyers’ Walk really means and the future of face-to-face wholesale trading

GrowUp Farms supplied leafy salads to major retailers

Vertical farm GrowUp made losses of £3.7mn before administration sale agreed

2026-01-14T11:03:00+00:00By

Kent-based supplier of vertically-grown leafy salads was sold before Christmas to a new private equity subsidiary, with new documents revealing company’s financial performance